LONDON | DUBAI +971505978980

LUXURY PERFUMER

UK | USA | UAE | SAUDI ARABIA | QATAR | MOSCOW

A global rollout of client experience and sales training for a British Luxury Perfumer including key markets of Saudi Arabia, Dubai, and Qatar. 

THE INITIATIVE

  • Engineer a new Client Counter Experience
  • Establish baseline standards to be championed internationally  across retail and wholesale outlets
  • Promote the brand’s preeminent role as a purveyor of British Luxury 
  • Create Training Programme to introduce CX standards, Brand & Product Knowledge, Selling Skills, and Clienteling 
  • Train all counter staff as well as wholesale accounts with an international deployment and facilitation


THE DEPLOYMENT

  • Working across 9 international zones (SAUDI ARABIA, DUBAI, QATAR, USA, MOSCOW, LONDON) 
  • 1 day intensive interactive training 
  • Deployment over a period of two months
  • Training Collateral and facilitation in: Arabic, English, and Russian
  • Pre-Facilitation competency assessments of all staff members
  • Development plans for each staff member based on performance during training


 

THE RESULTS

  • Identified areas of development in both Frontline and Managerial Competencies
  • Isolated Regionally proven best practices and communicated internationally with teams
  • Trained  150 perfume specialist in USA, Dubai, Moscow, Doha, Riyadh, Jeddah & London
  • Created competency maps for all participants with a focus on areas of development 
  • Created on-boarding modules to be facilitated by recently trained regional sales managers and educators
  • Supported the brand, post-project with continued training and coaching for permanent and temporary staff
  • Increased motivation amongst more tenured members of staff as well as new starters
  • Brand & Product knowledge optimised resulting in increased sales and client conversion


 

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