GLOBAL
FRENCH LUXURY BRAND
SAUDI ARABIA | DUBAI | QATAR | MOSCOW | KIEV | EUROPE
A leading French luxury brand needed a dynamic redesign of their corporate and sales training programme. The first step was to restructure the L&D long-term goals, mapping training to tangible competencies and standardising KPI’s for competency standardisation. Brand, Product, and Sales training was then facilitated in the Middle East, Russia, and across Europe
THE INITIATIVE
- Revision of all Brand Identity training and assets
- Develop product training for seasonal collections as well as brand icons
- Create a Client Experience Training Module adapted to Middle East market
- Train all flagship frontline teams as well as concessions and multi-brand wholesale accounts
THE DEPLOYMENT
- Each global region was mystery shopped, and targeted for key areas of development
- Global redesign of all training materials and training methods was launched
- Developed & deployed day long training sessions to over 700 staff members
- Saudi Arabia, Dubai, Moscow, Kiev, Prague, Azerbaijan, Italy, Germany, France, Spain, Britain and America.
- Translating the material with a native speaker delivering the training sessions: France, Italy, Spain, UAE and Russia
- 3 month time frame to roll out all of the training to all locations and staff members
THE RESULTS
- Sales staff realigned to new retail shop fit concept
- Optimised transfer of emotion (brand awareness and brand-employee loyalty)
- Focused competencies in building long-term client relationships
- Improved cross-location teamwork
- Newly developed clienteling KPIs implemented to build client loyalty and drive sales performance.
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